Privacy Policy

Adkinsio Helpdesk

Last Updated: February 11, 2026

1. Introduction

This Privacy Policy explains how Adkinsio ("we", "us", or "our") collects, uses, and protects your personal information when you use our website at https://adkinsio.co.uk and our mobile application "Adkinsio Helpdesk" (collectively, the "Services").

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

For the purposes of data protection legislation, the data controller is:

Adkinsio

If you have any questions about this Privacy Policy or our data practices, please contact us at: help@adkinsio.co.uk

3. Information We Collect

We collect and process the following categories of personal information:

3.1 Information You Provide to Us

  • Account Information: Name, email address, phone number, and password when you create an account

  • Payment Information: Billing details and payment card information (processed securely by our payment processor)

  • Support Communications: Information you provide when you contact our support team, including the content of your support tickets and messages

3.2 Information Automatically Collected

  • Device and Technical Data: IP address, browser type and version, device type, operating system, and unique device identifiers

  • Usage Data: Information about how you use our Services, including pages visited, features used, time spent, and clickstream data

  • Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience and collect usage analytics

4. How We Use Your Information

We process your personal information for the following purposes and on the following legal bases under UK GDPR:

4.1 To Provide and Maintain Our Services

Legal Basis: Performance of a contract

  • Creating and managing your account

  • Processing support tickets and communications

  • Providing customer support and responding to your enquiries

  • Processing payments and maintaining billing records

4.2 To Improve and Optimise Our Services

Legal Basis: Legitimate interests (to improve our Services and user experience)

  • Analysing usage patterns and trends

  • Identifying and fixing technical issues

  • Developing new features and functionality

4.3 For Security and Fraud Prevention

Legal Basis: Legitimate interests (to protect our Services and users) and legal obligations

  • Detecting and preventing fraud, abuse, and security incidents

  • Monitoring and analysing security threats

  • Complying with legal obligations and enforcing our terms of service

4.4 For Marketing Communications

Legal Basis: Consent (which you can withdraw at any time)

  • Sending you promotional emails about new features, updates, and offers (only with your consent)

  • You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly

5. How We Share Your Information

We do not sell your personal information. We may share your information with the following third parties:

5.1 Service Providers

We work with trusted third-party service providers who process data on our behalf:

  • Analytics Providers: We use analytics services to understand how users interact with our Services

  • Payment Processors: We use secure payment processing services to handle billing and payments

  • Cloud Hosting Services: We use cloud infrastructure providers to host our Services and data

  • Email and Communication Services: We use email service providers to send transactional and marketing communications

All service providers are contractually required to protect your data and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal processes, such as:

  • Court orders or subpoenas

  • Legal obligations to cooperate with law enforcement

  • Protection of our rights, property, or safety, or that of our users

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

  • Account Data: Retained while your account is active and for a reasonable period after account closure to comply with legal obligations

  • Support Communications: Retained for as long as necessary to provide support and maintain service quality

  • Analytics Data: Typically retained in aggregated or anonymised form for analytical purposes

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

  • Right of Access: You can request a copy of the personal information we hold about you

  • Right to Rectification: You can request correction of inaccurate or incomplete personal information

  • Right to Erasure: You can request deletion of your personal information in certain circumstances

  • Right to Restrict Processing: You can request that we limit how we use your personal information

  • Right to Data Portability: You can request a copy of your data in a structured, commonly used format

  • Right to Object: You can object to processing based on legitimate interests or for direct marketing

  • Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at help@adkinsio.co.uk. We will respond to your request within one month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use information about you. Cookies are small text files stored on your device.

8.1 Types of Cookies We Use

  • Essential Cookies: Necessary for the operation of our Services (e.g., authentication, security)

  • Analytics Cookies: Help us understand how users interact with our Services

  • Functionality Cookies: Remember your preferences and settings

You can manage your cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest

  • Secure authentication and access controls

  • Regular security assessments and updates

  • Employee training on data protection and security

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

10. International Data Transfers

Some of our service providers may be located outside the United Kingdom and European Economic Area (EEA). When we transfer your personal information internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK or EU authorities

  • Transfers to countries with adequacy decisions

  • Other appropriate safeguards as required by UK GDPR

11. Children's Privacy

Our Services are not intended for children under the age of 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete it.

12. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy

  • Notify you via email or through a prominent notice on our Services

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: help@adkinsio.co.uk

Address: 2nd Floor, Chestnut House, 24 North Street, Rugby, Warwickshire, CV21 2AG

We will respond to your enquiry as soon as possible and within the timeframes required by applicable law.